Cultivating Purposeful, Bold Brands
Hinge Studio's purpose is to help cultivate purposeful, bold brands – those we serve and our own – that positively and measurably impact the experience of life. We do this by concepting, creating and implementing marketing and communications programs that benefit our clients and theirs; developing and providing fun, implementable training and instructional offerings; and supporting and engaging in community based and socially responsible initiatives that are important to our employees, clients, and ourselves.
How We Work
Hinge deeply integrates within a business so that your marketing and communications programs are based on your specific business goals. When you request an initiative or new direction, we first push you to see how this relates to what you're trying to accomplish in the big picture. Having a partner that acts as a checks-and-balance to ensure your vision is met is invaluable. Additionally, we understand goals change, and that's why we believe in monthly check-ins and dynamic programs. These tools allow us to act quickly to adapt where necessary. Has something happened in the marketplace or internally, have your customers needs changed, are your goals still realistic, did you already accomplish them? This helps to ensure you are continually moving forward in your market.
Research & Planning
Once goals are set, we move on to conducting research and planning. We look into how we can make your goals happen, explore the market, and learn what your competitors are offering including associated costs and service. Although you might already have a strong understanding of your audience, we dig into your "best customer" including who they are, what they're interested in and their values. Hinge also initiates a process with you to consider other groups or individuals that your product or service could provide value to. From here, we begin developing messaging themes about your product or service. An integrated strategy, including tactics that occur consecutively to maximize your ROI, is the final piece to help you get and stay in front of new prospects and existing customers.
Through the implementation process, you get to see all of your upfront, hard work come to life. This is where your prospective and existing customers learn about and interact with your brand. Implementation is based on your customized, integrated strategy and can include tactics such as web site, advertising, search, content programs, social media, grass roots efforts, printed promotional and sales pieces, and much more. Hinge implements tools that allow you to engage and work with potential and existing customers collecting actionable feedback at every turn.
This is arguably the most critical piece of your program. These tools let us know what we're doing right, what your audience is responding to, and what areas need a new strategy or direction. Although we have a strong understanding of tools and mixes that work, its not an exact formula. What works for one business doesn't always work for the next. Measurement, analytics and key point indicators allow a transparent and realistic view about the programs we've implemented. Additionally, it allows us to prove to you that programs you're spending money on are effective. You'll never have to question if your money is being well spent.