Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through Our S.M.A.R.T Goal Setting Process, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.
One of the biggest things you can do in your content is to make it user-friendly. When you appeal to your reader’s senses or needs, they will share, comment, and review your information and services. Once you have gained this valuable feedback from your clients, you can use that same information to create new content.
Managing your business reputation is tricky and complex. Because most businesses provide some sort of service or product, the statements you make, how you market yourself, what others are saying about you and how you respond to negative or constrictive criticism, among other things, can all come into play to positively or negatively impact you. Some of these things you can control, others you cannot. Regardless of your business’ size, you must be proactive when it comes to your reputation. Focus on establishing and maintaining your reputation and handling issues before they become a crisis.
When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.
In this informal series, we’ve shared The Case for Goal Setting and Don’t Let These Goal Setting Distractions Get You. Hopefully, we’ve laid the foundation for why you can’t skip goal setting and the importance of doing it right. Today, we’ll lay out how we actually do it.
Nothing is more frustrating than when your content is available for users to see, but no one can find it. Creating a user friendly website is a great step toward that goal. However, once you create your website, it is even more important to keep it updated. Here, we have compiled our top five tips to ensure that your content can be found easily by keeping your website updated and maintained.
Demographics and Your Marketing Strategy
What exactly are demographics? Why is it important to have an understanding of your customer’s demographics when marketing your business? It’s simple: Understanding and connecting with your ideal client should lead to an increase in revenue. But, the key to this statement is: your ideal client. Otherwise, you’ll spend thousands of dollars getting your message, products and services in front of the wrong people. Developing a marketing plan that considers the audience and most effective methods to reach them can take your business to the next level. Below we’ll focus on some of the top demographics and why they are important to consider in developing your marketing strategy.
A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re share why so many people move right past this step without thinking or identifying goals.
You’ve heard the term “pictures are worth a thousand words” right? That simple statement rings completely true in today’s world of content. Words alone are no longer sufficient when it comes to marketing your business and engaging your audience. Last week we mentioned that the brain processes visual content much faster than written words. Therefore, there is true power in imagery. Visuals trigger a reaction, something we seek in our business operations. Whether you want consumers to purchase a product from you, attend an event or hire you to provide a service, you want your message to resonate with them and encourage them to act.
When I’m out and about in our community or at industry gatherings and people find out I’m a partner in marketing and communications firm, it’s a common practice that they run an idea or upcoming initiative by me. Usually, they give me some brief background and then share their approach or solution. Almost without fail, my first question is: “How does this fit into your long-term business goals?” This simple question regularly stops my new friend in their tracks. They often fumble for an answer or give me a vague, round about response. And somehow, it surprises me every time.
If you miss the days of waiting patiently for your college exam grades to come in, fret no more; we have good news. Now you can concern yourself with your website’s score. Wait, you weren’t aware that your website was being ranked among its “peers”? We’ll catch you up to speed! Knowing what your domain authority or website score is can help you make some changes to your site for the betterment of your business.
Content is King. Content is King. Content is King. Yes, we’ve all had this pounded into our heads. But, do you really understand why? As a communicator and marketer, I hear or read it at least weekly. It’s become a prevalent expression to communicate just how important content, a piece of your owned media, is to your marketing mix. It’s always in the back of my head as I’m developing strategy and marketing plans for our clients. The reason it’s always on my mind is, whether I like the saying or not: it’s true. There’s nothing quite like content, good content that is, and here’s why:
In today’s world, we all get too many emails. Our inboxes are often cluttered with communications that we pass by. They sit in our mailbox until we are overwhelmed and are compelled to mass delete. So how do you get your email noticed, opened and read? It’s all about capturing attention. Below are a couple of quick tips you can easily implement right now to help you connect with your audience via email.
Have you ever felt like you’re sinking loads of money into your marketing program and seeing minimal results? If so, you’re certainly not alone. We hear this on a fairly-regular basis from businesses we’re visiting with. They know how much they’ve spent but they’re not sure if they received what was promised or what they expected. There are a number of reasons this happens including they’re not setting defined, implementable goals or measuring results ongoingly. However, it’s also likely they don’t understand how their customer’s buying journey fits into the marketing
What better way to kickoff our blog than with our resolutions for 2018 (hey we’re just a couple weeks behind!). Just like any other business, it’s important for us to take a look at the previous year and evaluate what we did well, what needs improvement, and if we took actions that put us on the road to meeting our long-term vision. These questions help us identify goals and direction for the upcoming year. So, if you’re wondering what you’ll see us focus on in 2018, read on my friend.