Tools to Get Your Goal Measurement on Track

Tools to Get Your Goal Measurement on Track

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through Our S.M.A.R.T Goal Setting Process, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.

A Business Must: Reputation Management

A Business Must: Reputation Management

Managing your business reputation is tricky and complex. Because most businesses provide some sort of service or product, the statements you make, how you market yourself, what others are saying about you and how you respond to negative or constrictive criticism, among other things, can all come into play to positively or negatively impact you. Some of these things you can control, others you cannot.   Regardless of your business’ size, you must be proactive when it comes to your reputation.  Focus on establishing and maintaining your reputation and handling issues before they become a crisis.

How to Set Good Goals

How to Set Good Goals

When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.

In this informal series, we’ve shared The Case for Goal Setting and Don’t Let These Goal Setting Distractions Get You. Hopefully, we’ve laid the foundation for why you can’t skip goal setting and the importance of doing it right. Today, we’ll lay out how we actually do it.

Demographics and Your Marketing Strategy

Demographics and Your Marketing Strategy

Demographics and Your Marketing Strategy

What exactly are demographics? Why is it important to have an understanding of your customer’s demographics when marketing your business? It’s simple: Understanding and connecting with your ideal client should lead to an increase in revenue. But, the key to this statement is: your ideal client. Otherwise, you’ll spend thousands of dollars getting your message, products and services in front of the wrong people. Developing a marketing plan that considers the audience and most effective methods to reach them can take your business to the next level. Below we’ll focus on some of the top demographics and why they are important to consider in developing your marketing strategy.

Don't Let These Goal Setting Distractions Get You

Don't Let These Goal Setting Distractions Get You

A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re share why so many people move right past this step without thinking or identifying goals.

The Case for Goal Setting

The Case for Goal Setting

When I’m out and about in our community or at industry gatherings and people find out I’m a partner in marketing and communications firm, it’s a common practice that they run an idea or upcoming initiative by me. Usually, they give me some brief background and then share their approach or solution. Almost without fail, my first question is: “How does this fit into your long-term business goals?” This simple question regularly stops my new friend in their tracks. They often fumble for an answer or give me a vague, round about response. And somehow, it surprises me every time.

Why You Should Understand Domain Authority & Why it Matters to Your Business

Why You Should Understand Domain Authority & Why it Matters to Your Business

If you miss the days of waiting patiently for your college exam grades to come in, fret no more; we have good news. Now you can concern yourself with your website’s score. Wait, you weren’t aware that your website was being ranked among its “peers”? We’ll catch you up to speed! Knowing what your domain authority or website score is can help you make some changes to your site for the betterment of your business.

5 Reasons Why Content is King

5 Reasons Why Content is King

Content is King. Content is King. Content is King. Yes, we’ve all had this pounded into our heads.  But, do you really understand why? As a communicator and marketer, I hear or read it at least weekly. It’s become a prevalent expression to communicate just how important content, a piece of your owned media, is to your marketing mix. It’s always in the back of my head as I’m developing strategy and marketing plans for our clients. The reason it’s always on my mind is, whether I like the saying or not: it’s true. There’s nothing quite like content, good content that is, and here’s why:

Using Multiple Social Media Platforms

Using Multiple Social Media Platforms

"Not everyone uses the same social media platforms. Different platforms attract audiences with different demographic and socioeconomic status.  Know your audience and research the platforms to determine which are best for you." 

Tips for Getting Your Emails Opened and Read

Tips for Getting Your Emails Opened and Read

In today’s world, we all get too many emails. Our inboxes are often cluttered with communications that we pass by. They sit in our mailbox until we are overwhelmed and are compelled to mass delete.  So how do you get your email noticed, opened and read? It’s all about capturing attention. Below are a couple of quick tips you can easily implement right now to help you connect with your audience via email.

Understand How Your Customer's Buying Journey Fits into the Marketing Funnel to Increase ROI

Understand How Your Customer's Buying Journey Fits into the Marketing Funnel to Increase ROI

Have you ever felt like you’re sinking loads of money into your marketing program and seeing minimal results? If so, you’re certainly not alone. We hear this on a fairly-regular basis from businesses we’re visiting with. They know how much they’ve spent but they’re not sure if they received what was promised or what they expected. There are a number of reasons this happens including they’re not setting defined, implementable goals or measuring results ongoingly. However, it’s also likely they don’t understand how their customer’s buying journey fits into the marketing

Hinge Studio's Resolutions for 2018!

Hinge Studio's Resolutions for 2018!

What better way to kickoff our blog than with our resolutions for 2018 (hey we’re just a couple weeks behind!). Just like any other business, it’s important for us to take a look at the previous year and evaluate what we did well, what needs improvement, and if we took actions that put us on the road to meeting our long-term vision. These questions help us identify goals and direction for the upcoming year. So, if you’re wondering what you’ll see us focus on in 2018, read on my friend.