Tools to Get Your Goal Measurement on Track

Tools to Get Your Goal Measurement on Track

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through Our S.M.A.R.T Goal Setting Process, we want to help you measure them. You’ve done the hard work by setting measurable goals and now you need to see if that work is paying off or if you need to shift directions to ensure you’re making your budget and resources work hardest for you.

How to Set Good Goals

How to Set Good Goals

When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole point of the process is getting on the right path to lead you to the finish line.

In this informal series, we’ve shared The Case for Goal Setting and Don’t Let These Goal Setting Distractions Get You. Hopefully, we’ve laid the foundation for why you can’t skip goal setting and the importance of doing it right. Today, we’ll lay out how we actually do it.

Maintaining Your Website to Gain Your Audience

Maintaining Your Website to Gain Your Audience

Nothing is more frustrating than when your content is available for users to see, but no one can find it. Creating a user friendly website is a great step toward that goal. However, once you create your website, it is even more important to keep it updated. Here, we have compiled our top five tips to ensure that your content can be found easily by keeping your website updated and maintained.

Don't Let These Goal Setting Distractions Get You

Don't Let These Goal Setting Distractions Get You

A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when we’re goal setting, we’re share why so many people move right past this step without thinking or identifying goals.

5 Reasons Why Content is King

5 Reasons Why Content is King

Content is King. Content is King. Content is King. Yes, we’ve all had this pounded into our heads.  But, do you really understand why? As a communicator and marketer, I hear or read it at least weekly. It’s become a prevalent expression to communicate just how important content, a piece of your owned media, is to your marketing mix. It’s always in the back of my head as I’m developing strategy and marketing plans for our clients. The reason it’s always on my mind is, whether I like the saying or not: it’s true. There’s nothing quite like content, good content that is, and here’s why:

Using Multiple Social Media Platforms

Using Multiple Social Media Platforms

"Not everyone uses the same social media platforms. Different platforms attract audiences with different demographic and socioeconomic status.  Know your audience and research the platforms to determine which are best for you." 

Tips for Getting Your Emails Opened and Read

Tips for Getting Your Emails Opened and Read

In today’s world, we all get too many emails. Our inboxes are often cluttered with communications that we pass by. They sit in our mailbox until we are overwhelmed and are compelled to mass delete.  So how do you get your email noticed, opened and read? It’s all about capturing attention. Below are a couple of quick tips you can easily implement right now to help you connect with your audience via email.