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Strategy

 "What's the use of running if you are not on the right road." - German proverb

Strategy is where it all starts. Where goals and purpose are identified; missing pieces are noted, addressed and uncovered; an execution plan is developed and laid out; and key point indicators are established to measure ongoing effectiveness.

This process can be overwhelming, and Hinge's expertise is in right questions to entice honest, realistic answers that push your business to develop a strategy that moves you forward and to be better.

Of course, strategy is just the first step. Without implementation and measurement, strategy is pointless. But, it could be said without strategy, implementation and measurement are pointless. Ever changing and moving, Hinge sees strategy as an ongoing, cyclical process that is constantly reviewed and adapted as necessary.

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Branding

"People don't buy what you do; they buy why you do it." - Simon Sinek.

A brand is a promise to your customer. A promise for what you stand for, what you offer, and how you will serve your customer. You must ask yourself who you are, who you want to be, and who do people perceive you to be. Purpose, design, message, voice, and strategy must cohesively come together to create a brand that engages and moves people. Beyond strategy, it is the first step, and arguably most important, in your marketing and communications program. If it is done wrong or incomplete, all other layers in your program can be jeopardized.

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Owned Media

"Getting no message is also a message." - Unknown

This is your bread and butter: the channels and tools your brand has full control over. You have complete control over the content and delivery of your message. It's where you get to communicate exactly as you want, to your target customer, about their specific needs. More than any other tool, owned media allows you to build relationships turning prospects into customers, then repeat customers, and finally brand advocates.

Hinge is skilled at developing the content and design for all of your critical materials as well as managing any that require ongoing strategy and maintenance. These may include:

  • Web Site
  • Content Program (Blog)
  • Drip E-mails & E-Newsletters
  • Presentations
  • Promotional & Sales Materials
  • Many Other Owned Media Tools
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Social Media

"What happens on social media stays on Google forever." - Jure Klepic

And wouldn't you like that to be a positive image of your brand and information relevant, valuable and interesting to your audience? Social media is a critical tool in communicating with your audience and customers about your products and service offerings but it's even more critical to participate in and manage the conversation about your brand. Isn't it the worst when you go to business' page and only see negative comments from upset users. Information moves fast on social media and a program including strategy, ongoing engagement, oversight, and measurement can protect and elevate your brand.

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Earned Media

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." - Warren Buffett

In earned media, brand awareness and interest is gained through promotional efforts, such as news and trade publications. While you don't have total control of the message, the credibility is typically greater because of the person reporting it. According to Nielson, on average, earned media lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. Hinge knows earned media is about connection; about creating relationships with journalists and influencers because they have existing relationships built on trust and credibility with your audience. 

  • Media Relations & Monitoring
  • Blogger & Influencer Relations
  • Media Training
  • Story Mining & Development
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Measurement

“However beautiful the strategy, you should occasionally look at the results.” – Sir Winston Churchill

Hinge realizes desire for growth and time constraints are key reasons to hire and retain a marketing and communications team. We also realize the cost is one of the major deterrents in hiring a firm to support your efforts. Therefore, we believe it’s in both our clients’ and our best interest to clearly and regularly provide metric information. And that is why this is built right into our core values. If there is no measurement, proof of success or indicator to adapt, the effort is essentially pointless. Therefore, by integrating these pieces, we can relate communications and marketing efforts back to business goals, and most importantly the bottom line and return on investment (ROI).

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Other

"Old habits will never open new doors for you." - Unknown

...but Hinge Studio will.

If you are interested in working with us, but the service or need you have isn't listed above, please contact us anyway. Although we identify the above services as our primary services, our background and experience is much broader. We'd be happy to visit with you to see if our team is a fit, and if not recommend a trusted partner or resource.