Who We Work With
Casper Startup Challenge Finalist
Client: 307 Kitchen
307 Kitchen was a finalist at the Casper Startup Challenge. A community kitchen is a place where small vendor can rent space to cook or make their product in a commercial kitchen. A challenge Casper’s local farmer’s market faces is that they can’t sell their product to other venues because they need to be made in a commercial kitchen. Jamie Purcell and Cassandra Bush want to solve this problem by opening up a community commercial kitchen that is affordable and convenient for our smaller food vendors in town.
We were hired to create their logo and assist in strategy throughout the process of the challenge.
Advanced Geotechnical Solutions
Advanced Geotechnical Solutions (AGS) is a full-service geotechnical engineering company specializing in state-of-the-art exploration and engineering analyses to better understand soil and rock prior to construction. Conducting research and tests up front to gather more and higher quality information significantly reduces construction and maintenance costs long-term. Additionally, analyses and recommendations ultimately lead to safer projects.
Client: Advanced Geotechnical Solutions
What does a custom Hinge program look like?
Hinge Studio was hired by AGS to develop a custom program that included website updates, content implementation on the website, and a social media program. Working with AGS to develop relative, engaging content through recent projects and relevant industry information has increased the traffic to AGS’ website by 209%. Developing a consistent social media program through LinkedIn and Facebook has increased company awareness. Finally, performing regular updates to the website and building in proper SEO and keywords has resulted in a higher ranking in search results.
Joint powers council whose mission is to enhance the economic base of Natrona County through tourism. Its primary objective is to encourage more and longer visitor stays through marketing programs aimed at the convention/meeting, individual, motorcoach and special events markets.
Client: Visit Casper
How do you ensure that voters understand the impact and benefit of a tax they’re responsible for passing and has significant economic benefit to our community?
Hinge Studio began working with Visit Casper in August of 2018 to provide overall strategy and influence local perception about Visit Casper and the impacts and benefits of tourism on the local community.
For the first initiative, Hinge Studio executed the Lodging Tax Education Effort. Every four years, Natrona County voters are presented the opportunity to pass the Natrona County Lodging Tax. The monies from this tax are used for advertising and promotion of Natrona County. Hinge Studio created a multi-media campaign to educate voters on what the Lodging Tax is, that they should expect to see it on the ballot, how they don’t actually pay this tax in most cases, and the impact and benefits of the tax to our community. This campaign included:
· Presentation Material Design & Content – Hinge Studio created a presentation and support materials for a speaking tour with all municipalities, the County, and community service organizations.
· Messaging – Hinge Studio developed messaging to utilize throughout the 2018 Lodging Tax Education Effort to keep all stakeholders, influencers and communicators on the same key points.
· Influencer Outreach – Along with Visit Casper, Hinge Studio identified a group of influencers to contact to help share messaging as well as secured six key influencers to assist with media relations and advertising.
· Media Relations – Hinge Studio secured an Op Ed for Visit Casper and wrote six Letters to the Editor for key influencers. Hinge Studio worked with the influencers to finalize the Letters and submitted them on their behalf.
· Social Media – We created and grew a private “Friends of Natrona County Tourism” Facebook group. Participants were influencers in the community and tourism proponents. Hinge Studio created a content calendar for the 10 weeks leading up to election day. Content included many of the Visit Casper successes, projects, grant recipients, and stories from the six key influencers. Additionally, existing Visit Casper video was used to share three of these influencer’s testimonies. We then shared content to the “Friends of Natrona County Tourism” page and asked for friends to share on their personal and business pages.
· Radio Advertising – Hinge Studio purchased and managed radio buy for key influencers to call in and have discussions about what the lodging tax is and why it’s important to them. We opted for call-ins instead of ad spots because they felt more natural and relatable.
Following the successful passage of the tax, Hinge Studio assisted with the preparation of the Visit Casper’s strategic plan. Visit Casper’s Strategic Plan includes goals, direction and KPIs for all areas of its business. It is the guiding document for the organization.
Next, Hinge Studio created an Annual Report for Visit Casper to utilize to show goals, efforts, accomplishments and upcoming priorities to its board, stakeholders, and the local community. The Annual Report included images, infographics and content to communicate the efforts of the previous year and layout priorities for the future. Additionally, Hinge Studio developed a presentation to be given locally during National Travel & Tourism Week. This presentation showcased the strides Visit Casper made the previous year.
All materials followed Visit Casper’s brand guidelines. This Effort resulted in increased brand awareness for Visit Casper and the Lodging Tax, participation of 39 influencers, a Facebook reach of over 46,000, and the 2018 Lodging Tax passing at 76.6%, 7.32% higher than the previous election. Efforts are ongoing and continue to positively influence the local community.
DAVID STREET STATION
Client: David Street Station
How do you get a community to show up for new events and activities by the thousands at a new venue and support operations monetarily?
Hinge Studio was hired by David Street Station in April 2018 to provide full-integration services and design a custom marketing and communications program. David Street Station is a community gathering space in Casper developed to help reinvigorate downtown by bringing residents and visitors to the area for events and activities. The brand was originally developed by a consulting firm, but no plan for implementation was created. Hinge Studio held a deep dive meeting with David Street Station employees to understand the brand, purpose of the venue, long term vision, and goals of the organization. During this meeting, Hinge Studio and David Street Station also set objectives and identified key point indicators to track the effectiveness of the program. From there, the custom marketing and communications program was developed. The inbound marketing program includes ongoing strategy development and implementation, media and public relations, content development and management, e-mail marketing, design and creation of various marketing materials, advertising buys and management, social media and ongoing brand awareness, engagement and conversion. Included in this program, Hinge Studio facilitated the creation of testimonial videos and shared them through various mediums including social media. The result of these testimonial videos demonstrates the link between video content and consumer engagement. The video testimonies yielded approximately 50% higher engagement than static posts of similar nature. Hinge Studio tracked and monitored all key point indicators on its custom dashboard. David Street Station has inspired great economic development in the downtown area through new businesses and job creation. The events and activities offered have attracted more visitors to Downtown Casper resulting in greater foot traffic and patronage to downtown businesses. As a result, in the program’s first nine months, Hinge Studio increased Facebook likes by 146%, reach by 208%, engagement by 690%; Instagram followers by 72%; Twitter impressions by 248%; web site page users by 175%; web site page views by 259%; and search acquisition on google by 633%. This and other work resulted in thousands of dollars in sponsorships and contributions and more than 400,000 visitors in the first year of operations.
"I Know What I Want. But I Don't Know How to Get There."
Client: Imperfect Edges
"I Know What I Want. But I Don't Know How to Get There."
Our journey with Imperfect Edges - a personal growth brand providing workshops, topic-focused courses, 1-on-1 collaboration, online courses, speaking, content, and more - started at the very beginning. Kristen, the founder of Imperfect Edges, came to us with a big vision. But she needed clarity and a plan to make it happen. Our first step was have a visioning and goal-setting session where we identified priorities, hopes, needs, values, brand descriptors and voice, products and offerings and realistic goals. From there, we created a roadmap for the next year including every task, event and promotional tool that would take place, the budget for each, and the timeframe and deadline for task completion. A branding audit was completed based on the direction from the visioning and roadmap. Promotional tools came next and include blog tools such as an editorial calendar and content maps; organic and paid social media initiatives; search enhancements; lead magnet tools; and the creation of a monthly e-newsletter.
Reliant Federal Credit Union
Together is Relient’s Way of Life. Reliant Federal Credit Union serves more than 10,000 members by providing affordable financial services in a friendly, professional atmosphere.
Client: Reliant Federal Credit Union
How do you update an existing brand so that it remains recognizable to the current market and members while evolving it to feel more professional and representative of who the organization is?
Reliant Federal Credit Union hired Hinge Studio to complete a branding update for the member-owned organization. Reliant FCU tasked our team to help them identify and define who the organization is today and update the brand to align with this outcome. However, Reliant FCU wanted to maintain their current logo and through the update remain recognizable to their markets and members. Hinge Studio initiated the project by developing, distributing and analyzing results from both member and employee Surveys. Questions gathered feedback on member and employee perception of the organization as well as insight on the current brand. Additionally, Hinge Studio executed a Branding Workshop with seven mid and C-level team members to dig deep into many aspects of the organization including goals, challenges, audience, mission, values, vision and key differentiators. Following the surveys and Branding Workshop, Hinge Studio gained a solid idea of how the brand needed to evolve and be communicated. As part of the project, Hinge Studio was tasked with expanding the color palette, creating key brand features, developing brand guidelines, and designing brochures, posters, social templates, email templates, e-signatures, rack cards, presentation folders, and magnets.
Senior Patient Advocates
Helping Seniors Understand and Navigate the Healthcare System
Client: Senior Patient Advocates
How Do You Grow Brand Awareness & Secure More Clients in a 55+ Demographic?
Facebook of course. Hey, don't jump to conclusions yet. Senior Patient Advocates helps seniors, those disabled, and anyone trying to assist them access, understand and navigate the healthcare system. When we began working with SPA in 2016, they we helped identify goals of growing brand awareness and client leads. They had an existing marketing and communications program, including a new web site, in place but were looking for something more to help meet these goals. As it stood, the web site was fairly ineffective for converting leads. Enter Facebook. While Facebook didn't immediately seem like the first place we should look, this tool quickly rose to the surface. With 55+ people as Facebook's highest growing demographic, we utilized the social media site to push people from Facebook to SPA's web site. Prior to our partnership, SPA's Facebook page had 63 followers. Following the implementation of a Facebook program, we implemented a content program on the web site that included weekly posts about topics important to the 55+ demographic and relevant to SPA's services. This allowed us to push people to SPA's site from Facebook, showcase SPA's knowledge and experience, and establish credibility as a resource for Medicare, healthcare and supplemental insurance for seniors, patient advocacy, and other similar topics. Hinge continues to work with SPA on both their Facebook and content programs as well as other special projects. As of September 2017, within SPA's target demographics we increased Facebook likes by 610%, reach by 12,000% and engagement by 200%; increased web site users by 200% and page views by 520%; and created dozens of new leads each month for SPA.
Town of Mills
Founded in 1921
Client: Town of Mills
WLC Engineering, Survey and Planning
WLC Engineering and Surveying is an award-winning civil and geotechnical engineering, land surveying, materials testing, grants writing, and GIS firm serving public and private sector clients across Wyoming and the Rocky Mountain region.
Client: WLC Engineering, Survey and Planning
How do you grow a business in a state market that isn't growing?
Established in 1948, WLC is a civil and geotechnical engineering, materials testing, land surveying, GIS, and grants writing firm with three office in Wyoming. WLC has grown from a two-man firm to around 30 employees. Hinge is deeply ro0ted in WLC's business and marketing operations. Leading WLC's ongoing strategic planning process, Hinge works with WLC's team to develop and track annual projections and client, project, service and market trends that assist the company in identifying and adapting its overall direction. Based on this direction, Hinge works to grow brand awareness and engagement through public relations, SEO, advertising, sponsorship, and web site efforts; identifies, vets, and seeks new opportunities and partnerships; and writes and designs marketing and sales materials that drive new leads and secure new clients.
Wyoming Gear Builders
Finalist in the Casper Startup Challenge
Client: Wyoming Gear Builders
Casper Startup Challenge finalist Wyoming Gear Builders, construction, outdoor adventure backpacks and equipment that are custom made to fit your needs. Being in the wilderness, miles away from everything, you can’t afford for you gear to fail.
REECE LAW, LLP
Law firm establish an identity honoring its previous legacy.
Client: Reece Law, LLP
How do you help a law firm establish an identity honoring its previous legacy, but set a new tone for the future?
Hinge Studio began working with Reece Law in February 2019 to design and develop a modern yet simple logo to help establish the identity of Reece Law that could easily be reproduced and utilized for business cards, letterhead, signature, and all other visual components of the firm.
Before design even began, Hinge Studio held a deep-dive strategy meeting with Reece Law to learn what the client was looking for in a logo.
Results: Following the strategy meeting, Hinge created a simple, modern, yet classic logo that Reece Law can grow with. We were inspired by the section symbol creating a subtle J and R (the initials of the Partner) within the logo, creating a personal and professional visual identity for the firm.